Indexed websites on Baidu are required to be in Chinese and all site copy and SEO resources/meta tags must be translated into Mandarin, preferably using Simplified Chinese characters. Have professional translators and local marketing experts review translated copy to ensure it reads comfortably and aligns with brand imaging and target audiences. Ranking high on Baidu is difficult, if not impossible, without it. An ICP can be secured from China’s Ministry of Industry and Information Technology and needs to be clearly displayed on websites, typically in the footer. In keeping with China’s internet laws, all websites hosted on a mainland Chinese server must apply for an Internet Content Publishing (ICP) license. com.cn”) or gTLD’s (Generic Top Level Domains) with a sub-domain work too.
cn domain - the country code top level domain (ccTLD) of China. net sites are ranked by Baidu, they favor sites hosted in mainland China on a. While it can be a complicated process on Google and other western search engines, it can be even trickier when working with China’s go-to search portal, Baidu. Check out this crash course on Chinese SEO for tips on how to get started and what to avoid. Search Engine Optimization (SEO) is essential for museums and cultural institutions hoping to boost their digital presence.
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